Senior Media Manager

Company: T-Mobile
Location: Bellevue
Posted on: January 25, 2025

Job Description:

At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That's how we're UNSTOPPABLE for our employees!*** This position will be located in Bellevue, WA or Frisco, TX. This is not a remote role. This is a hybrid environment, requiring at least 3 days a week in office.

This individual contributor is responsible for in-quarter media strategy & plan creation for specific Lines of Businesses within TMUS' $1.5B+ Consumer & Business paid media investment. They will own end-to-end media planning that supports long range vision, are masterful in analyzing 1,000+ data points (from analytics, business metrics, competitive, consumer behavior trends, etc) to create influential recommendations that drive our business forward, deliver operational excellence & thought leadership within media and cross-functional partnerships, and are nimble with the needs of the business. We are looking for a strategic leader who embodies a growth mindset, values accuracy & details, and can thrive in a fast-paced environment.Job Responsibilities:

• Lead media agency & internal Media team in developing data-informed in-quarter media strategies that deliver on business objectives.
• Understand business goals and challenges, influence mid-senior leaders and cross-functional partners through media solutions for quarterly plans, using advanced analytics, historical performance, consumer behavior insights and other data
• Responsible for maintaining complex, multi-million-dollar quarterly and campaign budgets. Steer agencies and collaborate with Finance partners to ensure accuracy.
• Own quick in-quarter pivots addressing real-time business needs. Manage media investment dynamically to meet the needs of the business.
• Additional responsibilities as needed by management
• Education:
• Bachelor's Degree or equivalent experience Business, Marketing, Communications or related field
• Work Experience:
• 5-10 years Media management experience within consumer products or retail industry (experience in media planning at an advertising agency highly recommended).
• Experience with Marketing Mix Models and Attribution Models.
• Creates influence with a confident and strategic POV, both internally and with agency partners. Foster culture rooted in TMUS Values in Action.
• Able to read, interpret and action on 1,000+ data inputs (audience consumption, various media performance reports - matched metrics v. incrementality v. MMM channel ROI/CPIAs v. Brand Lift Studies, competitive intelligence, marketplace dynamics, macroeconomic trends, business performance & opportunities, local market share, etc) in driving media recommendations and optimizations. Experience with Marketing Mix Models and Attribution Models, and how Media decisions can deliver on business and marketing needs.
• Business and media acuity. Email and conference call etiquette. Strong partner & collaborator.
• Develop data-informed, strategically sound & durable media plan recommendations that deliver business outcomes
• Oversee hundreds of millions in media investment, channel strategy & recommendations, performance & optimization
• Partner/lead media agency & internal media team, rallying and inspiring to deliver business and marketing goals.
• Firm understanding of programmatic ecosystem: buy-side, sell-side, data sources, AdTech, etc. as well as advancements across digital video
  • Work closely with in-house programmatic and analytics groups to build digital strategies rooted in data that deliver measurable outcomes
    • Versed in rapidly changing industry and channel trends, emerging markets, competitive tools and landscape
      • Firm understanding of Television landscape including advancements in CTV & OTT from measurement to consumer consumption
        • Versed in rapidly changing industry and channel trends, emerging markets, competitive tools and landscape
          • Provide data-informed media recommendations
            • Understanding of key business critical metrics (CLV, market share, pertinent equity measures, etc.) and the importance of tying value back to channel investment
              • Stand up methodologically sound test & learn campaigns, understanding the value of proving incrementality as an indicator of media efficacy
                • Firm understanding of Television landscape including advancements in CTV & OTT from measurement to consumer consumption * At least 18 years of age* Legally authorized to work in the United StatesBase Pay Range: $82,100 - $148,100Corporate Bonus Target: 15%The pay range above is the general base pay range for a successful candidate in the role. The successful candidate's actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range.At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee's eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance. To find the pay range for this role based on hiring location, https://paylookup.t-mobile.com/paylookup?reqID=REQ292577&paradox=1At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile's amazing benefits, check out .Never stop growing!As part of the T-Mobile team, you know the Un-carrier doesn't have a corporate ladder-it's more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it's that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity, you're living our values while investing in your career growth-and we applaud it. You're unstoppable!T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.Talent comes in all forms at the Un-carrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing ApplicantAccommodation@t-mobile.com or calling 1-844-873-9500. Please note, this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non-accommodation related requests.

Keywords: T-Mobile, Edmonds , Senior Media Manager, Executive , Bellevue, Washington