Sr. Campaign Manager

Company: T-Mobile
Location: Bellevue
Posted on: February 1, 2025

Job Description:

At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That's how we're UNSTOPPABLE for our employees!*** This is not a remote role, this is a hybrid role requiring 3 days a week in office. The successful candidate for this position must be located in Overland Park, KS; Bellevue, WA; or Denver, CO ***

Job Overview
We're on the hunt for a Senior Campaign Manager for Acquisition Direct Marketing who's not only savvy in managing and executing direct marketing campaigns, but also highly skilled in developing direct marketing strategies. The ideal candidate will have a strong foundation in performance-based marketing, a deep understanding of marketing analytics, and expertise in designing and executing test-and-learn plans and audience strategies. This role involves engaging prospects through channels like email and direct mail while using performance data and customer data to derive insights that guide our strategy. If you thrive on diving into data, analyzing marketing performance, and developing insights to influence strategies, we want to meet you. Your mission: ensure our campaigns are timely, high-quality, and hit the mark every time.

You'll also be responsible for spotting process improvements and making our campaigns more efficient. You'll need a proven track record of using marketing analytics to influence campaign decisions and work closely with various teams to ensure our programs are aligned with business goals.What You'll Do:Lead the Team: Train, onboard, manage assignments, and set priorities.Drive Business Rhythm: Engage in quarterly planning, forecasting, monthly business reviews, and end-of-year summaries.Campaign Planning and Development:

• Identify target audiences and create customer segmentation strategies.
• Develop campaign timelines, budgets, and key performance indicators (KPIs).
• Create test-and-learn plans and/or A/B testing strategies to optimize campaign performance.Data Analysis and Insights:
  • Analyze customer data to identify trends and patterns for targeted campaigns.
  • Leverage CRM systems to segment customer lists and personalize marketing messages.
  • Track campaign metrics like CPIGA, open rates, click-through rates, conversion rates, and ROI.Campaign Execution and Management:
    • Manage the execution of direct marketing campaigns across different channels.
    • Monitor campaign performance and make necessary adjustments in real-time.
    • Collaborate with cross-functional teams like creative, design, and IT to ensure smooth campaign delivery.Reporting and Analysis:
      • Prepare comprehensive campaign reports with key insights and actionable recommendations.
      • Present findings to stakeholders and provide data-driven insights to inform future marketing strategies.What You'll Need:
        • High School Diploma/GED (required)
        • Bachelor's Degree in Business, Marketing, Analytics, or a related field (required)Experience:
          • 4-7 years of experience managing CRM campaigns (5+ years preferred)
          • 2-4 years of project management experience, juggling multiple projects at once (3+ years preferred)
          • 2-4 years of experience in the wireless cable or subscriber-based industry, developing CRM programs (3+ years preferred)
          • 2-4 years of experience managing relationships with external vendors and agencies
          • 2-4 years of experience in up/cross-selling, loyalty campaign management, and performance analysis
          • Less than 2 years of research design and training experienceRequired Skills:
            • Strong understanding of direct marketing principles and best practices
            • Proficiency in CRM systems and marketing automation tools
            • Excellent data analysis and interpretation skills
            • Creative writing and copywriting abilities
            • Strong project management and organizational skills
            • Ability to work independently and collaboratively within a teamMarketing Analytics: Expert in analyzing data, deriving insights, and using those insights to guide marketing strategy.Budget Management:Experience in managing and optimizing marketing budgets.Customer Insights: Ability to gather and apply customer insights to improve campaigns.Strategic Thinking: Strong strategic thinking skills to develop effective marketing strategies.Team Collaboration: Experience collaborating with cross-functional teams.Market Research: Proficiency in conducting market research to inform campaigns.Creative Thinking: A knack for creative thinking to develop unique marketing ideas.#LI-Corporate* At least 18 years of age
              * Legally authorized to work in the United States
              
              Travel:
              Travel Required (Yes/No):No
              
              DOT Regulated:
              DOT Regulated Position (Yes/No):No
              Safety Sensitive Position (Yes/No):No
              
              Base Pay Range: $90,800 - $163,800Corporate Bonus Target: 20%The pay range above is the general base pay range for a successful candidate in the role. The successful candidate's actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range.At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee's eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance. To find the pay range for this role based on hiring location, https://paylookup.t-mobile.com/paylookup?reqID=REQ296957&paradox=1At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile's amazing benefits, check out .Never stop growing!As part of the T-Mobile team, you know the Un-carrier doesn't have a corporate ladder-it's more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it's that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity, you're living our values while investing in your career growth-and we applaud it. You're unstoppable!T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.Talent comes in all forms at the Un-carrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing ApplicantAccommodation@t-mobile.com or calling 1-844-873-9500. Please note, this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non-accommodation related requests.

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